Over the years, programming has been democratised, which is good, right? It’s much easier to build things now. But how about building the legal thing, the honest thing, the not-confusing thing, or the accessible thing? I wonder how much of my day is spent wrestling with ill-thought-through IT systems that don’t care enough about the end-user? Opquasts’certification for web quality is all about de-risking the user experience. Knowing about and following best-practices and standards is everyone’s job in product development, from marketing to technical and support to community managers.