The unified Web team

Par Élie Sloïm, le 6 novembre 2018, dans .
As the years go by and Web activities become more and more industrialized, the need for transversality becomes more and more urgent. Last month, Jared Spool, UX expert, published an article on the links between content and design. But these links go much further than that. Are we going to wait for an article to be published on the links between content and development? Between SEO and UX ? Between development and services ? Why don’t we use directly a transversal model that tells us what is happening in the sector. For those who know Opquast, you may guess what I’m going to say. Once again, I will use the VPTCS model that I created with Éric Gateau in 2001. It is based on 5 fundamental user requirements. I use it to analyze the entire Web sector. Here it is again for the record.

The lessons of this model are clear: a quality website – and probably a big part of the digital transformation process – requires unified teams. These teams include actors or at least skills in visibility, graphics and ergonomics, technique, content and services. All these points correspond to user requirements. None of these points can be neglected. None of these points should be developped in isolation from one another. Each team member must be aware of the issues and constraints of others. Any border, separation, misunderstanding or communication difficulties in these different sectors lead to non-quality costs.
So, to create the unified Web team, let’s get closer, let’s understand each other and focus on users.

This editorial was published as part of the Opquast newsletter (in french).